Answer share
Of n answers to the same query, the number that name you. AI answers vary from run to run, so one answer proves nothing.
answer share = k / n
AI platform · Gemini
Gemini answers from Google's index and its own model. Does it name you?
Gemini answers from its training and, when it grounds an answer, from Google Search results. We measure which companies it names for your buyers' questions, and how that differs from Google's AI results.
How it builds an answer
How Gemini decides who to name.
Gemini draws on Google's understanding of entities, and on Google Search when it grounds an answer, so work that makes you retrievable on Google usually carries over. The answer format differs: fewer links and more synthesis, so a company that is not clearly described as an entity is easily left out.
What it draws on
- Training data
- Google Search results, when an answer is grounded
- Google's Knowledge Graph of entities
- Files and links the user provides
What we measure
The same five measures, on Gemini.
Calculated per query, for you and every competitor in the set, so Gemini can be compared with every other platform.
Share of voice
Your mentions as a proportion of all mentions across the competitor set, for the same queries.
SoV = mᵧ / Σ mᵢ
Query coverage
The proportion of the query set, from problem to selection, in which you are named at least once.
coverage = |Q named| / |Q|
Citation coverage
Of the sources the answers cite, the proportion that mention you. AI systems repeat what their sources say.
citations naming you / citations
Retrieval margin
How closely your best passage matches the query, scored with our own embedding model, against the best competing passage. A negative margin usually explains why you were left out.
cos(q, pᵧ) − max cos(q, pᵢ)
Common questions
Is Gemini the same as Google's AI Overviews?
No. They share Google's index and entity understanding, but they are separate products with different answer formats. We measure them separately because a company can appear in one and not the other.
What does Google-Extended control?
It is a robots.txt token that controls whether your content is used to train Gemini models and to ground Gemini answers. It does not affect Google Search or AI Overviews.
Why does Gemini describe our company wrongly?
Usually because sources disagree about your services, locations or name, or leave facts to inference. Gemini repeats the version it can resolve. Entity work makes one version explicit and consistent.
The roadmap, service by service
Free 15-minute consultation
Find out where your business stands.
- How search and AI systems currently interpret your business
- Where competitors are better understood than you
- Specific retrieval weaknesses, checked before we speak
- Whether there is work worth doing, and what it is worth to you
Apply for a free 15-minute consultation
We reply within one business day, and usually within the hour.