Passage–query similarity
max over p of cos(q, p)
For each target query, the score of the best passage on the page, before and after.
Implementation · Retrieval-Focused Page Architecture
Pages built to be retrieved, not just read.
Modern search and AI systems retrieve passages, not whole pages. We restructure your most important service pages so that, for every target query, a self-contained passage exists that answers it and scores well against it.
The retrieval problem
A good page can still contain no retrievable answer.
Retrieval systems split pages into passages and score each passage against the query. A page that spreads its key facts across marketing paragraphs, tabs and PDFs often has no single passage that matches what the buyer asked. It reads well to a person and scores poorly to a machine.
What we measure
The numbers this work is built on.
Each is calculated for your pages and your competitors', against the same buyer queries, before anything is changed.
Answer containment
facts in passage / facts needed
Whether the passage that matches a query also holds the facts needed to answer it.
Indexable facts
facts in indexable text / facts on page
How much of what matters is in text a system can read, rather than images, tabs or PDFs.
The work
What we do.
Passage design
Write one self-contained passage per target query, with the answer and its supporting facts together.
Heading structure
Use headings that state the question or topic each section answers.
Fact placement
Move scope, locations, credentials and specifics out of PDFs, images and tabs into indexable text.
Page consolidation
Merge or split pages so that each one has a single, clear job.
Deliverables
What you receive.
Restructured core pages
The agreed service pages, rewritten and restructured for retrieval.
Passage map
Which passage answers which query, for every page in scope.
Before-and-after scores
Passage–query similarity for every target query, measured both times.
How it starts
From application to roadmap.
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01
Apply
Answer six short questions about your business. We read every application.
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02
15-minute consultation
Free. We show you two or three verified retrieval weaknesses in your market.
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03
Retrieval Opportunity Report
A measured diagnosis of one service category, and a prioritised roadmap.
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04
Implementation
The roadmap carried out, then re-tested against the same measures.
Common questions
Will the pages still read well to people?
Yes. Clear, specific, well-organised passages are easier for people to read too. We remove vagueness, not your voice.
Which pages are included?
The roadmap in the Retrieval Opportunity Report sets out which pages matter most and in what order.
The rest of the roadmap
Free 15-minute consultation
Find out where your business stands.
- How search and AI systems currently interpret your business
- Where competitors are better understood than you
- Specific retrieval weaknesses, checked before we speak
- Whether there is work worth doing, and what it is worth to you
Apply for a free 15-minute consultation
We reply within one business day, and usually within the hour.