ChatGPT
Answers from training data and, when it searches, from web pages it retrieves and cites.
Platforms
Five systems, five ways of building an answer.
Each retrieves and cites differently, so a company named by one can be missing from another. We measure each one separately, with the same measures.
Google AI
AI Overviews and AI Mode, built from Google's index and shown above the results.
Gemini
Google's assistant, grounded in Google Search and Google's understanding of entities.
Perplexity
Searches the web for every question and cites the pages its answer is built from.
Claude
Used for research and supplier comparison, often with web search turned on.
Free 15-minute consultation
Find out where your business stands.
- How search and AI systems currently interpret your business
- Where competitors are better understood than you
- Specific retrieval weaknesses, checked before we speak
- Whether there is work worth doing, and what it is worth to you
Apply for a free 15-minute consultation
We reply within one business day, and usually within the hour.