Internal PageRank
PR(p) = (1 − d)/N + d · Σ PR(i)/L(i)
How link equity flows through your site, and which pages receive it.
Implementation · Internal Link & Topic Architecture
Let your site's structure say what matters.
Internal links tell retrieval systems how your topics connect and where authority should flow. We model your site as a graph and rebuild its links around your service ontology.
The retrieval problem
Most internal linking is accidental.
Menus, footers and blog posts link wherever was convenient at the time. The result is a graph in which your most valuable service pages can be weakly connected while old news posts collect links. Systems that read structure draw the wrong conclusions about what you do best.
What we measure
The numbers this work is built on.
Each is calculated for your pages and your competitors', against the same buyer queries, before anything is changed.
Click depth
shortest path from the home page
How many steps it takes to reach each commercial page.
Topic cohesion
links within cluster / links out of cluster
Whether pages about the same service link to each other more than to unrelated pages.
The work
What we do.
Link graph analysis
Crawl the site and calculate how equity and topical signals currently flow.
Topic clusters
Group pages by service, using the ontology, with a clear hub page for each.
Link plan
Specify which pages should link to which, with what anchor text, and why.
Orphan and dead-end repair
Connect valuable pages that nothing links to, and pages that lead nowhere.
Deliverables
What you receive.
Link graph report
Internal PageRank, click depth and cohesion for every page, as it stands.
Topic architecture
Hubs and clusters for each service, mapped to URLs.
Implemented link plan
The agreed internal links added, with anchor text.
Re-measured graph
The same measures, calculated again after implementation.
How it starts
From application to roadmap.
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01
Apply
Answer six short questions about your business. We read every application.
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02
15-minute consultation
Free. We show you two or three verified retrieval weaknesses in your market.
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03
Retrieval Opportunity Report
A measured diagnosis of one service category, and a prioritised roadmap.
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04
Implementation
The roadmap carried out, then re-tested against the same measures.
Common questions
Isn't internal linking a basic SEO task?
Adding links is basic. Deciding which links express your service structure, and measuring their effect on how equity and topics flow through the graph, is not. We treat it as a graph problem.
The rest of the roadmap
Free 15-minute consultation
Find out where your business stands.
- How search and AI systems currently interpret your business
- Where competitors are better understood than you
- Specific retrieval weaknesses, checked before we speak
- Whether there is work worth doing, and what it is worth to you
Apply for a free 15-minute consultation
We reply within one business day, and usually within the hour.