Entity completeness
attributes stated / attributes expected
For each service entity, how many of the properties a system expects are actually stated.
Implementation · Entity & Ontology Engineering
Make your business unambiguous to a machine.
Search engines and AI systems reason about entities: organisations, services, places, people and how they relate. We build the service ontology for your business and state it consistently across your pages and markup.
The retrieval problem
If a system cannot tell exactly what you do, it will not recommend you for it.
Most sites describe services in loose prose, name them differently on different pages, and never state how they relate. A retrieval system then has to infer that your corporate recovery and insolvency pages describe connected services, delivered by named specialists, in specific places. Inference is where you lose to a competitor who stated it plainly.
What we measure
The numbers this work is built on.
Each is calculated for your pages and your competitors', against the same buyer queries, before anything is changed.
Naming consistency
1 − (name variants / mentions)
How consistently each service is named across your site and external profiles.
Relationship coverage
relations stated / relations that exist
How many of the real connections between your services, people, places and credentials are made explicit.
The work
What we do.
Service ontology
Define each service, its sub-services and how they relate, as a structured hierarchy.
Entity definitions
Write a factual definition of every core entity: what it is, who delivers it, where, and for whom.
Structured data
Express the ontology in schema.org markup that matches what each page says.
Consistency pass
Align names, descriptions and facts across your site and external profiles.
Deliverables
What you receive.
Service ontology
Your services and their relationships, documented and agreed.
Entity definitions
An approved definition for each core entity, ready to use across your pages.
Structured data
Validated schema.org markup for every page in scope.
Consistency report
Every conflicting name or fact found, and its correction.
How it starts
From application to roadmap.
-
01
Apply
Answer six short questions about your business. We read every application.
-
02
15-minute consultation
Free. We show you two or three verified retrieval weaknesses in your market.
-
03
Retrieval Opportunity Report
A measured diagnosis of one service category, and a prioritised roadmap.
-
04
Implementation
The roadmap carried out, then re-tested against the same measures.
Common questions
Is this just schema markup?
No. Markup is the last step. The work is deciding what your entities are and how they relate; the markup expresses that decision. Markup added without it often contradicts the page it sits on.
What is a service ontology?
A structured model of what you offer: each service, its parts, and its relationships to other services, people, locations and credentials.
The rest of the roadmap
Free 15-minute consultation
Find out where your business stands.
- How search and AI systems currently interpret your business
- Where competitors are better understood than you
- Specific retrieval weaknesses, checked before we speak
- Whether there is work worth doing, and what it is worth to you
Apply for a free 15-minute consultation
We reply within one business day, and usually within the hour.