Industry · Commercial Law Firms
Be the firm retrieved for the matter, not just the practice area.
Clients search for a specific problem in a specific place. We make each practice area, matter type, sector and solicitor explicit enough for search and AI systems to match your firm to the matter.
The retrieval problem
Practice-area pages rarely contain the answer a client asked for.
Most law firm sites list practice areas and describe them in terms every firm uses. A finance director asks which firms in Leeds handle shareholder disputes for owner-managed businesses. Systems look for a passage stating that matter type, that client type and that location, and a named solicitor who does it. Generic practice-area pages rarely have one.
Buyer queries
The queries we model in this market.
Examples, one from each stage of a purchase. Your report models the full set for your services and your region.
What can a minority shareholder do about unfair prejudice?
Shareholder dispute solicitors in Leeds
Commercial litigation: fixed fees or hourly rates?
Which firms are ranked for commercial litigation in Yorkshire?
What has to be explicit
The facts systems need to match you to those queries.
- Each practice area, and the specific matter types within it
- Sector specialisms, such as construction, healthcare or technology
- Solicitors and partners, linked to the matters they handle
- Offices and the regions each one serves
- Directory rankings and accreditations, stated in text
Who we work with
- Commercial litigation
- Corporate law
- Employment law
- Commercial property
Who decides
General counsel, finance directors and business owners facing a specific matter.
How it starts
From application to roadmap.
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01
Apply
Answer six short questions about your business. We read every application.
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02
15-minute consultation
Free. We show you two or three verified retrieval weaknesses in your market.
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03
Retrieval Opportunity Report
A measured diagnosis of one service category, and a prioritised roadmap.
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04
Implementation
The roadmap carried out, then re-tested against the same measures.
Common questions
Does this sit within SRA rules?
Yes. The work makes accurate information clearer and easier to retrieve: what you do, who does it and where. Nothing we add is a claim you could not substantiate.
Most of our work comes by referral.
Referred clients still check. A referral is usually followed by a search for the firm and the solicitor, and what they find either confirms the referral or weakens it.
The roadmap, service by service
Free 15-minute consultation
Find out where your business stands.
- How search and AI systems currently interpret your business
- Where competitors are better understood than you
- Specific retrieval weaknesses, checked before we speak
- Whether there is work worth doing, and what it is worth to you
Apply for a free 15-minute consultation
We reply within one business day, and usually within the hour.