Industry · Specialist Construction Product Manufacturers
Be the product retrieved when the specifier states the requirement.
Specifiers search for a performance requirement before a brand. We make your test data, classifications and certifications explicit enough to be matched to those searches.
The retrieval problem
Specifiers search for the classification. Sites hide it in a PDF.
A façade engineer needs rainscreen insulation classified A2-s1,d0 for a residential building over 18 metres. Most manufacturer sites put the classification in a downloadable data sheet. The product retrieved is the one whose page states the classification, the test standard and the applications in text.
Buyer queries
The queries we model in this market.
Examples, one from each stage of a purchase. Your report models the full set for your services and your region.
What insulation meets Part L for a metal-clad warehouse?
What insulation is allowed in the external wall of a high-rise block?
Manufacturers of composite roof panels in the UK
Manufacturers of A2-s1,d0 rainscreen insulation in the UK
Mineral wool or PIR panels for fire performance?
Mineral wool vs phenolic insulation for fire performance
BBA-certified single-ply roofing membranes
BBA-certified rainscreen systems tested to BS 8414
What has to be explicit
The facts systems need to match you to those queries.
- Performance data in text: reaction to fire class, U-values, load ratings
- Test standards and evidence (EN 13501-1, BS 8414, BBA, UKCA)
- Applications and building types, including higher-risk buildings
- Specification clauses and technical documents in indexable form
- Approved installers and distributors
Who we work with
- Façade and envelope products
- Fire protection products
- Structural and drainage products
Who decides
Architects, specifiers, façade engineers and main contractors' procurement teams.
How it starts
From application to roadmap.
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01
Apply
Answer six short questions about your business. We read every application.
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02
15-minute consultation
Free. We show you two or three verified retrieval weaknesses in your market.
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03
Retrieval Opportunity Report
A measured diagnosis of one service category, and a prioritised roadmap.
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04
Implementation
The roadmap carried out, then re-tested against the same measures.
Common questions
Specifiers use NBS and technical libraries, not search.
They use both. When a specifier searches or asks an AI system, data stated on your own pages is what can be retrieved and cited.
Why does the Building Safety Act matter for our product pages?
Product claims are now scrutinised and must be accurate. Clear, tested performance data on your pages is both safer and easier to retrieve.
The roadmap, service by service
Free 15-minute consultation
Find out where your business stands.
- How search and AI systems currently interpret your business
- Where competitors are better understood than you
- Specific retrieval weaknesses, checked before we speak
- Whether there is work worth doing, and what it is worth to you
Apply for a free 15-minute consultation
We reply within one business day, and usually within the hour.